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Options hold a collection of useful features that have site-wide application. It can be found in the lefthand navigation in the WordPress Admin. Click on ‘Options’ and you will be taken to the General Options screen with a list of option tabs.

  • Analytics
  • Footer Info
  • Social Links
  • Sponsors
  • Alerts
  • Callout Options

Note: None of these fields are required. If you leave any of them blank, it will not break anything. It simply will not show on the front end and the content will adjust.


If your company would like Google Analytics or Google Tag Manager implemented on your site, this is where you can do that. You simply need to add your custom codes from your Google account—and you’ll be good to go!

Footer Info

This is where you can update all of the general information that lives in the footer of your site. These fields include email, phone, column 1 header/copy, column 2 header/copy, copyright, and column 3 copy.

This columns are set up as full formatting text fields to accommodate the wide variety of information that organizations may want to display here. Common use cases for the footer fields are:

  • physical address
  • mailing address
  • privacy policy
  • board/volunteer/member portals

Social Links

The Social Links tab is where you add social media information that appears in the site footer.

There are two fields for each social link. The platform and the corresponding URL. You have the option of choosing from 7 different social media platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, Spotify, and LinkedIn. The linked icons will automatically be added to your site footer. Please be sure to enter in the complete URL for your social profiles, not just the username or handle.

To change the style of the icons, you’ll need to visit the Customizer. Visit our Customizer tutorial to walk through it step-by-step.

Alerts & Callout Options

We address these last two tabs—Alerts and Callout Options—in different videos as they are interconnected with different elements throughout the site.